Preventing Customer Churn

Reducing customer churn is a necessary strategy for businesses that want to maximise the opportunity each client represents.

On average a B2B business will lose 5% of customers each year, whilst a B2C business will lose 7% (source: Recurly Research). How does your churn rate compare?

Did you know tactics used to reduce customer churn will also increase customer lifetime value (CLV) and advocacy? So while you’re increasing your customer retention rate, you’ll also increase sales & new customer acquisition – whilst you’re reducing the number of complaints & service issues.

Interior of Barracuda Room, Fareham Innovation Centre

Who is this for? SME Company Directors, Senior Managers, their protégés, plus Management KTP Associates. You are probably responsible for operations, finance, customer experience, marketing or sales. Your business size either is, or aspiring to be, at least £2m annual turnover with 25+ employees.

What kind of business? Any business reliant on subscriptions or repeat business. Especially for any business haemorrhaging clients.

Why attend? Understand what can go wrong in your back-office processes plus identify the approaches to prevent or recover.  Gain insight into frameworks that help recognise and prevent bad practices.  There will be nuggets of knowledge to take away and adopt.

Business benefits? Increase customer retention. Improve customer satisfaction. Create a competitive advantage within the business resulting in increased profitability.

Interior of Barracuda Room, Fareham Innovation Centre

Venue: Barracuda Room, Fareham Innovation Centre, Meteor Way, Fareham, Hampshire, PO13 9FU.

This is not a 'hybrid' event: there will be no remote attendance.

When? To be confirmed, provisionally Wednesday, 18 May 2022.

Booking and Waiting List: If you're interested in being informed of future dates, please write to